Social Media Marketing
Best Practices for Updating Your Instagram profile to Optimize Search
Optimize Your Instagram Profile Keeping your Instagram profile optimized is essential to appearing in local searches, attracting more guests, and increasing orders both in-house and online. Clearly Describe Your Restaurant Include your cuisine type, ...
Best Practices for Updating Your Facebook Profile to Optimize Search
Optimize Your Facebook Bio Your Facebook bio may be short, but it works hard. Your bio quickly shows customers what your restaurant is all about and help platforms highlight your page in local search results. Clearly Describe Your Restaurant Include ...
Best Practices for Updating Your Google Business Profile to Optimize Search
Optimize Your Google Business Profile Your Google Business Profile is one of the most powerful tools for restaurants. It helps you show up when customers search phrases like “restaurants near me,” “best tacos in [city],” or “BBQ takeout.” One Time ...
Best Practices for Hashtags
Best Hashtag Practices for Facebook Hashtag Restrictions: Facebook encourages the strategic use of hashtags. The recommended range is 2-4 relevant hashtags per post. Hashtag Placement: It is best to include hashtags directly in the caption, either at ...
Best Practices for making Google posts
Dos and Don'ts of Making a Google Post Google posts help improve your SEO. You can easily post to Google using Senalysis. DO: Keep Your Message Clear and Concise Aim for 150–300 characters Lead with your strongest point like an offer, benefit, or ...
How to add a Google Tag to your Spillover website
Once you have the Google Tag ID it is easy to add the Tag to your Spillover website via ENGAGE. Following the steps below will add the tag automatically to every page on your site. More info on Google Tags How to Add your Google Tag ID to your ...
Create Social Media Campaigns in minutes using Post Templates and AI
Using Post Templates for Social Media Posts
Post Templates give you the ability to create and schedule a campaign based on your chosen theme, such as online ordering or catering. Using Post Templates as Ad-Hoc Posts 1. Select 'Ad-Hoc' on the left Navigation in Senalysis and then select 'Create ...
How to Publish a Story in SENALYSIS
Click on Social Media in the Engagement section of your navigation to access Senalysis Publishing Stories as Ad-Hoc Posts 1. Select "Ad-Hoc" on the left Navigation in Senalysis and then select "Create New" 2. Select "Story" 3. Select Social Media ...
How to Publish a Reel in SENALYSIS
Click on Social Media in the Engagement section of your navigation to access Senalysis Publishing Reels as Ad-Hoc Posts 1. Select "Ad-Hoc" on the left Navigation in Senalysis and then select "Create New" 2. Select "Reel" 3. Select Social Media ...
How to Boost a FB and Instagram Post
NOTE BEFORE STARTING You must have a valid Meta Ad account connected to Senalysis prior to trying to boost a post. You can only Boost Published posts. How to Boost a Post 1. Choose either an Ad-Hoc post or a Campaign Post that has been published and ...
Social Media and Reviews Management Overview (Video)
Topics covered in this session: How to create a multi-channel social media post / campaign Using AI Tools to generate captions and images Campaign Templates and the Stock Media Library Adding Hashtags / Emojis / Trackable links to your posts Social ...
How to link your Google Ad account to your Google Analytics Account
Linking your Google Ads account with Google Analytics brings a ton of benefits to your campaign efforts. The most important benefit is being able to import Google Analytics goals and audiences inside of Google Ads. Secondly, you get more insights ...
Google Ad Accounts
You need to have or create a Google Ad Account with a valid Billing Method and provide the Google Ad Account Customer ID to Spillover. How to Create a New Google Ad Account (without creating campaign) 1. Click Here to Create a New Account -> Create ...
Create Ad Account in Meta Business Suite
For boosted posts, we'll need to connect your Meta Ad Account in SENALYSIS. If you already have an Ad Account, see Connect Accounts to Boost Posts. To create Ad Account, go to business.facebook.com/settings. Choose the account where you want to ...
Connecting Social Media to SENALYSIS when your Accounts don't Appear
If you don't see the desired social media accounts when attempting to connect a business's social media accounts to SENALYSIS, follow the below steps. 1. On your Dashboard, select "Accounts." 2. Select, "Add Account." 3. Select, "Edit previous ...
How to Unpublish a post
Go to either the Ad Hoc Post or Campaign Post and click on the "-" button to unpublish Facebook, Twitter and Google Posts. Note: Instagram Posts can only be unpublished by logging into the Instagram Account and deleting the post there.
How to access SENALYSIS - the social media management tool
Click on Social Media in the Engagement section of your ENGAGE navigation to access SENALYSIS
Social Media reports
Select Reporting and then select which platform you wish to view ; Facebook. Instagram or Twitter. Default period is previous 30 days, this can be updated. Scroll down page to see all the metrics available.
Adding a Trackable Short Link to your Social Media Posts
1. Click on the Link icon 2. Enter Description and paste in the URL link you want to shorten. Then click "Create Tracking Link". The link will be automatically added to your Post Caption.
How to create a Social Media Campaign
Social Media Campaigns allow you to group posts together under a Campaign Name. The Campaign may be based on a theme (e.g. Online Ordering Campaign) or duration (e.g. August Campaign) etc. 1. Click on 'Campaigns' and 'New Campaign.' 2. Select your ...
Creating and Saving Hashtag Groups and inserting your Hashtags into a Social Media Post
How to create Custom Hashtag Groups 1. Log in to ENGAGE and click on the social media icon in the navigation 2. Inside Senalysis click on your name (top right) to view your Account Settings 3. Select the "Hashtags" tab 4. Click the "+" to create a ...
Using the Media Library in SENALYSIS
Select "Social Media" in the Engagement Section of the navigation bar to launch SENALYSIS. Then select either create an ad- hoc post or a create a new post in a campaign and you will see the media library at the bottom of the Post modal. I. How to ...
Troubleshooting your Instagram Connection to Senalysis
Pre-Reqs for connecting Instagram to Senalysis Instagram offers three profile types: Personal, Business, and Creator. For full access to the Instagram features from Senalysis, (including engagement, direct publishing, and analytics), you need an ...
How do I reconnect my accounts if they get disconnected?
Occasionally Access Tokens expire and get invalided by Facebook and Google as part of their normal security practices. When this happens you need to login again to re-authenticate the connection and get an updated/valid access token. You will receive ...
Adding RSS News Feeds to Senalysis
Adding RSS News Feeds is a great way to keep abreast of industry news. 1. Log into the Senalysis Dashboard and click on "Streams" and the Click on "+" to add a new tab. 2. Give your Tab a name. 3. Click on "+" to add a new stream. 4. Click on RSS ...
How to create an Ad-Hoc Social Media Post in SENALYSIS
1. Click on Social Media in the Engagement section of your navigation to access SENALYSIS 2. Select “Ad-Hoc” on the left Navigation in Senalysis and then select “New Post” 3. Typically you will build your post for Facebook first. Repeat steps below ...
How to create a Social Media Campaign using a Campaign Template from the Shared Library
1. Log in to your Engage Command Center https://admin.spillover.com/ and click on the icon shown below on the left panel to access Senalysis 2. Select “Templates” on the left Navigation in Senalysis and then select “Shared Templates” 3. Select the ...
How to add your Facebook, Instagram, X and Facebook Ad accounts to SENALYSIS - to view, manage and boost your posts
Go to Accounts Tab in SENALYSIS Click on Social Media in the Engagement section of your navigation to access SENALYSIS Click on "Accounts" on the left Navigation in SENALYSIS and then click on the "Add Account" button Select the social media account ...
Guidance on Photos for your Social Posts
Types of Photos Photos are an essential part of showcasing your restaurant on your website and also on social media. In addition to your Logo and Main Home Page or Profile Photos, here is some guidance on the types of photos that will help you ...