Best Practices for making Google posts
Dos and Don'ts of Making a Google Post
DO: Use High-Quality Photos and Videos
DO: Add a Clear Call-to-Action
DO: Post Consistently
Ideal frequency: 1–2 posts per week
DO: Use Keywords Naturally
Include: Service keywords, Product keywords, City or neighborhood names
DO: Highlight Value
Let customers know what’s in it for them; savings, convenience, new products, limited-time offers, or helpful info
DON’T: Write Long Blocks of Text
Large paragraphs overwhelm users and reduce click-through rates. Avoid stuffing posts with information. Keep it skimmable with short sentences and line breaks
DON’T: Reuse the Same Post Repeatedly
Google may treat repeated content as lower quality, and customers may ignore the posts if they look identical
If you post weekly promotions, keep the structure but change:
Wording
Images
Examples
Dates
DON’T: Place Important Info Only in the Image
Google often crops or compresses images, which can cut off text or make it unreadable. Always include key information (dates, prices, instructions) in the written content, not only in the image
Google does flag or reject certain types of photos in Google Business Profile posts. Even if the written content is fine, your post can be denied solely because of the image
1. Images With Too Much Text or Promotional Overlays
Often rejected:
Images with bold promotional text (e.g., “50% OFF TODAY ONLY!!!”)
Overlays that look like banners, coupons, or flyers
Graphics containing phone numbers, URLs, or calls-to-action
Google prefers natural, real-world photos, not marketing graphics
2. Low-Quality, Blurry, or Pixelated Photos
3. Copyrighted or Stock Photos That Appear Unlicensed
Google can flag images that:
Look like they are pulled straight from stock-photo sites
Include watermarks
Are copyrighted content without permission
4. Photos With Sensitive or Prohibited Content
5. Photos That Misrepresent the Business
Photos of products or locations that are not actually from your business
Generic or fake representations of services
AI-generated images that imply false capabilities
6. Photos Containing Personal or Sensitive Information
7. QR Codes
Google sometimes blocks images with QR codes because they count as:
Promotional overlays
External redirects
Potential security risks
8. Images That Violate Local Legal Standards
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