Best Practices for Hashtags
Best Hashtag Practices for Facebook
- Hashtag Restrictions: Facebook encourages the strategic use of hashtags. The recommended range is 2-4 relevant hashtags per post.
- Hashtag Placement: It is best to include hashtags directly in the caption, either at the end or naturally within the text (e.g., “Join us for #TacoTuesday”).
Best Hashtag Practices for Instagram
Hashtag Restrictions: Instagram currently allows up to 30 hashtags per
post, though the recommended range is 3 to 5 hashtags. You can also tailor your hashtags for each post based on the
content’s relevance to maximize reach and engagement.
Hashtag Placement: It is best to include
hashtags directly in the caption, either at the end or naturally within the
text (e.g., “Join us for #TacoTuesday”).

Pro Tip: Be sure to complete your profile on Facebook and Instagram with relevant keywords, your location, and website for search optimization.