Best Practices for Updating Your Facebook Profile to Optimize Search
Optimize Your Facebook Bio
Your Facebook bio may be short, but it works hard. Your bio quickly shows customers what your restaurant is all about and help
platforms highlight your page in local search results.
Clearly Describe Your Restaurant
Include your cuisine type, location, and a defining
description
Facebook Bio Example:
“Upscale
Irish gastropub in Austin serving modern twists on traditional Irish dishes.
Enjoy elevated cuisine, craft cocktails, and a warm, sophisticated dining
experience at Murdoch’s Irish Gastropub.”
Your Facebook Bio has a limit of 101 characters, though some legacy pages or different sections might show up to 255 characters
Use Strong Restaurant-Specific Keywords
Examples include:
- “Fresh seafood daily”, “Authentic ramen bowls”, “Craft margaritas”, “Slow-smoked BBQ plates”, “Homestyle comfort food”
These keywords help your restaurant appear in platform
search and in suggested pages or accounts.
Add a Strong Call to Action (CTA)
CTAs guide customers to act immediately and can be
implemented differently depending on the platform:
Try to avoid linking to third-party sites when possible. If
those links already exist on your website, make sure your CTA buttons point
back to your own domain to help drive traffic. For example, the “Start Order”
action button can link to the online ordering page on your site if the ordering
option is easy to find and clearly highlighted.
- Action Button: Use Facebook’s action button for key actions, such as “Start Order,” or “Contact Us.” This is separate from the bio link and appears prominently at the top of your page.
If you don’t have online ordering,
it’s still best to use the “Contact Us” action button that links to a contact
page/form on your website.
- Main Link in Bio: The single link in your bio should direct users to your website home page.
Brand-Level Page (Represents Multiple Locations)
Restaurants with a brand page representing multiple
locations should not list an address or phone number in their
Facebook or Instagram bio.
Instead:
- Direct customers to your website’s locations page
- Use wording like “Serving guests across Texas” or “Find your nearest location below”
This prevents location confusion and ensures customers reach
the correct restaurant.
How to
Customize Your Facebook Page URL for Better Search
Why It Matters
- Makes your page easier to find on Google and Facebook
- Appears more professional and trustworthy
- Easier for customers to remember
- Helps with consistent branding, especially across multiple locations
1. Log into Your Account
- Ensure you are logged into the Facebook/Meta account that manages the page you want to update.
2. Access Settings
· Click on the page you want to update.
Click on Settings to access the settings and privacy page.
In the top left-hand corner of the screen, click on the
top-most item in the menu, which should be your Facebook page’s name. This
should give you a view of your Facebook page with an additional Manage
Page menu on the left-hand side of your screen. In this menu, go down
to Settings and click that.
3. Navigate to Page Setup
- Scroll down to the Page Setup section.
- Go into the Name section.
In the page setup options, you should see a section in the
options list that appears labeled Name. Click View to
access the naming settings.
4. Update The Username
- Click Edit next to the Username field.
- Type in the desired text for your custom URL.
- Click Save to update the username.
5. Confirm Your Settings Saved
- Visit your page and check the live URL to verify it updated to include your username.
After saving, the new username should show up in the
browser URL when visiting your Facebook page. Your page URL should have updated
immediately. Try refreshing your browser if you don’t see the custom URL.