How to link your Google Ad account to your Google Analytics Account

Linking your Google Ads account with Google Analytics brings a ton of benefits to your campaign efforts. The most important benefit is being able to import Google Analytics goals and audiences inside of Google Ads. Secondly, you get more insights into your campaign performance inside Google Analytics, basically you can see what happens after someone clicks on your Ad.

How to Link your Google Ad Account to your Google Analytics Account

In your Google Analytics account go to Admin.

Then scroll down to products and select "Google Ad Accounts"

Click the Link button

Click "Choose Google Ad Accounts" to view Google Ad Accounts that you manage, then select the Ad account you want to link and click confirm.