Spillover SEO: Best Practice Tips to boost discoverability

Spillover SEO: Best Practice Tips to boost discoverability

When you implement a Spillover Website and Spillover's Internet Marketing Platform we ensure you are Optimized for Search and that you have the tools to easily maintain your online discoverability.  If you opt to use our Spillover Concierge Services then we will handle the year-round maintenance for you. Alternatively you can follow these simple steps that our concierge services team follows, and use your Spillover tools to continue to improve your online discoverability and attract more guests:

Google Business Profile (GBP):

  • Ensure your hours, contact info, and links (website, menu, order and social) are always accurate.

  • Monitor and clean up third-party links that may be outdated or incorrect.

  • Include relevant cuisine and neighborhood keywords in your profile bio

  • Add new, high-quality photos regularly to showcase dishes, ambiance, and staff.

  • Use Senalysis to Post weekly updates highlighting specials, events, or seasonal items.

  • Use Senalysis AI to respond to all reviews—positive and negative—promptly and professionally.

Reviews & Sentiment:

  • Encourage guests to mention specific dishes, locations, or experiences in their reviews.

  • Track trends in feedback to understand which menu items or services are most memorable.

  • Share positive reviews on social media to reinforce credibility.

  • Feature Reviews on your website to promote new feedback.

  • Use Senalysis AI to respond to all reviews—positive and negative—promptly and professionally.

Social Media:

  • Ensure your contact info and website link is correct

  • Include relevant cuisine and neighborhood keywords in profile bios and post captions.

  • Avoid duplicate or inconsistent profile names across platforms to maintain brand recognition.

  • Always link back to your website in posts to drive traffic and conversions.

  • Engage with comments and messages promptly to show responsiveness and build loyalty.

  • Create 3-5 new social posts in SENALYSIS every week, rich with keywords and phrases.

Website:

Spillover ensures that your website is mobile-friendly, loads quickly and includes structured data (like menu and review markup) and meta data, to help search engines understand your content better — Google rewards fast, accessible sites. But here are the things you can do to maintain your site's discoverability:
  • Keep menus up-to-date, highlighting any specials or events.

  • Use natural, location-based keywords in on-page descriptions, e.g., “best tacos in Midtown,” to improve local search visibility.

  • Publish new reviews directly on your site using Spillover ENGAGE to create fresh content and reinforce credibility.

Additional Tips:

  • Maintain consistency of your business name, address, and phone (NAP) across all listings.

  • Consider seasonal content or blog posts featuring menu items, events, or local partnerships to keep content fresh.

  • Track insights and analytics to see which platforms and keywords are driving engagement, then optimize based on performance.


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