View Email Campaign Reports and Send One Time Retarget Emails (old)

View Email Campaign Reports and Send One Time Retarget Emails (old)

Use Email Campaign Reports To Review the Performance of an Email Campaign and Send One Time Retarget Emails.

1. Go to Email Campaigns->Campaigns in the Engagement Section of the Engage Navigation. 



2. You will see a list of all Email Campaigns (both automated and custom) that have been sent or scheduled. Select "Show Filters."

 


3. You can Filter the view by "Date Range", or "Status : Sent/Scheduled" "Type : Custom / Automated Emails" or you can search for a specific email campaign by name.  





4. Overview statistics of your email campaign can be seen directly from your Email Campaign Manager dashboard under the campaign. 



5. To view the full report, click on the "Report" Icon    


 

6. The general report provides 'sent' information and data related to engagement such as views and clicks and what links in the email were clicked. 



II. Understanding Reports
a. Number Sent : This is the total number of subscribers who were sent your email.

b. Bounced:  This is the number of subscribers your email was not delivered to.  You can click on the arrow to get the list of names and reason for the bounce.  

c. Total Views : This is the number of times your email was opened.  The same person may have opened it more than once.

d. Unique Views:  This is the number of people who have opened your email.  If you click on the arrow you will get a list of who have opened your email and you can export this list or choose to "Send One Time Email" so you can retarget this group, creating a new Segment of users who have already engaged with your content.



c. Total Clicks :  The click tracking report allows you to see which of then links included in your email (such as your website page links or social media pages links) users are engaging with.





By clicking "Show Details" you are provided with the emails of those who clicked on certain links. As with "Unique Views", you can "Send a One Time Email" to retarget and create a new Segment based on users who have engaged specifically with certain links. 



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