Spillover SEO Best Practices

Spillover SEO Best Practices

Website:

  1. Research keywords to add to page content and meta descriptions and write SEO-friendly copy that includes keywords and highly searchable terms.
    1. Use tools like Ubersuggest to find relevant keywords for your website.
    2. Use long-tail keywords specific to your niche and with low competition.
    3. Write high-quality content that provides value to your audience and incorporates your keywords naturally.
  2. Create unique meta descriptions and titles for each page.
    1. Use unique titles and meta descriptions that accurately describe the content of each page.
    2. Use relevant keywords in the meta description and title, but don't stuff it with too many keywords.
    3. Keep the meta description under 155 characters to ensure it’s fully displayed in search results.
  3. Ensure Page Heading Tags are in proper hierarchical order.
    1. Use H1 tags for the main title of the page.
    2. Use H2 tags for subheadings.
    3. Use H3 tags for sub-subheadings.
  4. Add Alt tags to all images.
    1. Use descriptive Alt text that accurately describes the image.
    2. Use relevant keywords in the Alt text, but don't stuff it with too many keywords
  5. Ensure all links are working properly and are crawlable.
    1. Check for broken links using a tool like Screaming Frog SEO Spider .
    2. Use descriptive anchor text for each link.
    3. Use internal linking to help search engines crawl and understand the structure of your website.
  6. Include a sitemap and robots.txt file to enhance the crawl ability for search engine spiders and crawlers.
    1. Use tools like XML Sitemap Generator to create a sitemap.
    2. Use a robots.txt file to control which pages search engine spiders can access and which ones they should avoid.
  7. Ensure your website is mobile-friendly and responsive to different devices.
    1. Use responsive design to ensure your website is easily accessible and readable on all devices.
    2. Use mobile-friendly navigation and buttons.
    3. Use tools like Google's Mobile-Friendly Test to check the mobile-friendliness of your website.
  8. Optimize your website's page load speed for faster loading times.
    1. Use tools like GTmetrix to analyze your website's speed performance.
    2. Optimize images and videos to reduce their size and increase loading speed.
    3. Use a Content Delivery Network (CDN) to speed up the delivery of your website's content.
  9. Ensure your website's design is user-friendly and easy to navigate.
    1. Use a clear and simple website design that is easy to navigate.
    2. Use easy-to-read fonts and a color scheme that is easy on the eyes.
    3. Use descriptive labels and buttons for easy navigation.

Other:

  1. Ensure your Google My Business and Yelp accounts are claimed and that they correctly list your website URL.
    1. Claim your business listings on Google My Business and Yelp.
    2. Ensure that your business information, such as name, address, phone number, website and hours is consistent across all directories.
  2. Ensure your website is correctly listed on all social media account profiles/pages (e.g., Facebook, Instagram, Twitter).
    1. also ensure the links to your social media pages are on your website and are correct
  3. Ensure your Social Media Bios are up to date, are consistent and include Keywords.
  4. Always include links to your website in social media posts to drive traffic back to your website.
    1. Share links to your website's content on social media platforms using Trackable ShortLinks created with a Tool like Spillover's Tracking Links
    2. Use eye-catching images and headlines to attract more clicks and use Hashtags that include some of your Keywords
  5. Publish reviews and testimonials on your website.
    1. Encourage customers to leave reviews on your website or other review sites.
    2. Use a review management tool like Spillover's Senalysis ORM to manage and publish reviews on your website.
  6. Regularly update your website with fresh, high-quality content (e.g., Bio, blog posts, news articles, videos, infographics, instagram feed).
    1. Create a content strategy that provides value to your audience and incorporates your keywords naturally.
    2. Use a blog to regularly publish  informative content about awards, news updates or recipes and sprinkle in  your keywords.
    3. Use different types of content such as videos and infographics to keep your audience engaged and interested.

SEO Bi-Annual Review Service:

  1. Update Title Tags to include keywords.
    1. Use unique titles for each page that accurately describe the content.
    2. Use relevant keywords in the title, but don't stuff it with too many keywords.
  2. Include simple, updated copy on main pages and ensure it's optimized for SEO.
    1. Use clear and concise language that accurately describes the content.
    2. Use relevant keywords in the copy, but don't stuff it with too many keywords.
  3. Update Meta Descriptions with keywords.
    1. Use unique meta descriptions for each page that accurately describe the content.
    2. Use relevant keywords in the meta description, but don't stuff it with too many keywords.
  4. Check for dead links and fix them.
    1. Use tools like Screaming Frog SEO Spider to check for broken links.
    2. Fix any broken links or redirect them to the appropriate page.
  5. Ensure your website's page load speed is fast and fix any errors that may be affecting it.
    1. Use tools like GTmetrix to analyze your website's speed performance.
    2. Fix any errors that are affecting your website's speed performance.
  6. Update your sitemap to include any recently added or removed pages.
    1. Use tools like XML Sitemap Generator to update your sitemap.
  7. Conduct keyword research and update your website's content to reflect your industry's latest trends and best practices.
    1. Use tools like Ubersuggest to conduct keyword research.
    2. Update your website's content to reflect your industry's latest trends and best practices.
    3. Ensure that your content provides value to your audience and incorporates your keywords naturally.

*By implementing these SEO strategies and regularly reviewing and optimizing your website's performance, you can improve your website's visibility in search engine results pages (SERPs) and attract more organic traffic to your website.

 

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