Business Center

The Business Center is the central location for managing your business and location information. Details entered here are used throughout your website, including widgets in the Site Editor, search engine optimization, AI-generated content, and other platform features.

Many elements in the Site Editor automatically pull information from the Business Center. This allows you to update information in one place instead of editing it across multiple pages.

Business Center Overview

The Business Center is divided into two levels:

• Business Profile: Information that applies to your entire business and brand.
• Locations: Information that is specific to each individual location.

If your business has multiple locations, each location can have its own address, hours, contact information, FAQs, services, and social links while sharing the same overall business information and branding.

Business Profile

The Business Profile contains company-wide information used throughout your website and the Spillover.

Business Overview

The Business Overview section contains the primary contact and location information for your business.

Business Name

Enter the primary name of your business. This name may be used by website widgets, search engines, AI-generated content, and other platform features.

Email

Enter the primary email address for your business. This may be displayed through email widgets in the Site Editor.

Phone

Enter the primary phone number for your business. This may be displayed through the Phone or Email-Phone widgets in the Site Editor.

Address

Enter the primary address for your business. The address fields include:

• Street Address
• City
• State
• ZIP Code
• Timezone
• Coordinates
  
• Can be found via AI by entering address and selecting the auto complete option.
  
• You can drag the map marker to fine-tune the exact location if the automatically generated coordinates are not precise.

Primary Category

The main category that best describes your business. This helps search engines and AI tools understand the type of business you operate.

Additional Categories

Additional categories that apply to your business. These categories provide more context about the products, services, or experiences your business offers.

Key Items

Add the products, services, menu items, amenities, or specialties your business is known for.

Examples include:

• Guinness Beef Stew
• Irish Fish and Chips
• Weekend Brunch
• Outdoor Dining
• Catering and Private Events

Key Items may be used for AI-generated content, search optimization, and location-based FAQ answers.

Search Keywords

Add phrases customers may use when searching for your business.

Examples include:

• Irish Pub Austin
• Weekend Brunch Austin
• Outdoor Dining Austin
• Craft Beer Austin

Search Keywords help provide additional context for search optimization and AI-generated content.

Cuisines

Select the types of cuisine offered by your business. This field is especially useful for restaurants and food-related businesses.

Price Range

Select the approximate price range for your business:

• $
• $$
• $$$
• $$$$

AI Briefing

Use the AI Briefing field to provide internal guidance for AI-generated content.

You can include information about:

• Your preferred writing style
• Important business details
• Services that should be emphasized
• Terms or phrases that should be avoided
• Other instructions that should guide generated content

The AI Briefing is used as internal context and is not displayed directly on your website.

Primary Color

Enter or select the primary brand color used for your business profile and supported platform features.

Secondary Color

Enter or select an additional brand color used for accents and supported platform features.

Logo Image

Upload the primary logo for your business. The logo may be used throughout the platform where supported.

Banner Image

Upload a banner image that represents your business. This image may be used as a default preview image for social media or other supported features.

Location Information

Each location has its own settings separate from the main Business Profile.

This allows each location to have unique:

• Contact information
• Address
• Hours
• Social media links
• Service areas
• Online ordering options
• Menu links
• FAQ information

Location Name

Enter the display name for the location. This may be the city, neighborhood, branch name, or another name used to identify the location.

Location Email

Enter the email address associated with this specific location.

Location Phone

Enter the phone number associated with this specific location.

Location Address

Enter the physical address for the location. The location address fields include:

• Street Address
• City
• State
• ZIP Code
• Country
• Timezone
• Coordinates

This information may be displayed through Address widgets and the FAQ widget.

You can drag the map marker to fine-tune the exact location.

Areas Served

Add the cities, neighborhoods, districts, or communities served by the location.

Areas Served may be used for:

• Location-based FAQ answers
• Local search optimization
• AI-generated content
• Service area information

Communication Tone

Select the tone that should be used when communicating and generating content for this location.

Examples may include:

• Friendly
• Formal
• Informal
  
• Funny
  
• Upbeat
  
• Default

Website URL

Enter the primary website URL for the location.

Google Business URL

Enter the link to the location's Google Business Profile.

Facebook

Enter the URL or username for the location's Facebook page.

Instagram

Enter the URL or username for the location's Instagram profile.

X (Twitter)

Enter the URL or username for the location's X profile.

Yelp URL

Enter the URL for the location's Yelp listing.

Tripadvisor URL

Enter the URL for the location's Tripadvisor listing.

Other URLs

Add any additional links associated with the location.

Google Location Description

Enter a short description of the location.

Facebook Page Description

Enter a short description of the location.

Menu URL

Enter the URL for the location's menu page.

Meals Served

Select the meals served at the location.

Examples include:

• Breakfast
• Brunch
• Lunch
• Dinner

This information may be used by the location-based FAQ widget.

Online Ordering Fulfillment Methods

Select the ordering methods available at the location.

Examples include:

• Pickup
• Delivery
  
• Curbside

This information may be used by the location-based FAQ widget.

Accepts Reservations

Enable this option if the location accepts reservations.

Drive Through Service

Enable this option if the location offers drive-through service.

Location Hours

The Location Hours section allows you to create and manage one or more hour schedules for each location.

Sync To

Select the services or features that should use the hour schedule.

Available options may include:

• Website
• Facebook
  
• Google
• Online Ordering Pickup
• Online Ordering Delivery

Daily Hours

Set the opening and closing times for each day of the week.

Each day can support:

• Closed days
• 24-hour service
• One opening and closing time
• Multiple time ranges
• Split shifts
• Late-night or overnight hours

A closing time earlier than the opening time indicates that the closing time occurs on the following day.

Special Hours

Use Special Hours to enter temporary or date-specific changes, including:

• Holiday hours
• Temporary closures
• Extended hours
• Special event hours

Using Business Center Information in the Site Editor

The Site Editor includes drag-and-drop modules that automatically display information entered in the Business Center.

When information is updated in the Business Center, widgets using that information can update without requiring you to manually edit the same information on every page.

Hours Widget

The Hours widget displays an hour schedule configured for the selected location.

Address Widgets

Address widgets display the address entered for the selected location.

Available address-related widgets may include:

• Full Address
• Street Address
• City
• State
• ZIP Code
• Country

Phone Widget

The Phone widget displays the phone number entered for the selected location.

Email Widget

The Email widget displays the email address entered for the selected location.

Email-Phone Widget

The Email-Phone widget displays both the email address and phone number entered for the selected location.

Social Widgets

Social widgets display links entered in the location information.

Supported social platforms may include:

• Facebook
• Instagram
• X
• Google
• Yelp
• Tripadvisor

Frequently Asked Questions Widget

The Frequently Asked Questions widget automatically creates common questions and answers using information entered in the Business Center.

FAQs are location-based, so each location can display answers based on its own information.

What Are You Known For?

This answer is generated from the Key Items entered in the Business Profile.

Do You Offer Online Ordering?

This answer is generated from the location's online ordering information and ordering URL.

Do You Offer Delivery or Takeout?

This answer is generated from the Online Ordering Fulfillment Methods selected for the location.

What Meals Do You Serve?

This answer is generated from the Meals Served selected for the location.

Where Are You Located?

This answer is generated from the location's street address, city, and state.

What Areas Do You Serve?

This answer is generated from the Areas Served entered for the location.

Best Practices

• Keep all contact information current.
• Enter complete and accurate addresses for every location.
• Fine-tune map coordinates when needed.
• Add relevant Key Items and Search Keywords.
• Keep social media links current.
• Add accurate Areas Served for each location.
• Update hours whenever your schedule changes.
• Use Special Hours for holidays and temporary changes.
• Upload a high-quality logo and banner image.
• Use the AI Briefing to provide important instructions for AI-generated content.

Keeping the Business Center complete and accurate helps ensure that your website, widgets, FAQs, hours, contact information, and AI-generated content remain consistent throughout the platform.