Best Practices for managing your eClub mailing list
This guidance is meant to be a good starting point to stay in touch with your eClub Subscribers. You can modify it as you see fit or appropriate. These are merely 5 examples of how you can get you can use a combination of the Engage Email Marketing pre-built templates to schedule messages and Engage's DIME Set and Forget automated messages.
1. Thank You Email (Autoresponse on form submission)
When a customer signs up an Automatic "Thank You" response should get sent to their email immediately thanking them for signing up for your restaurant’s eClub and to keep an eye out for their welcome gift.
Example:
Thank you for signing up for (Restaurant’s) eClub. We appreciate your business and loyalty. Keep an eye out for your welcome gift in your inbox.
2. Welcome Package Email (setup DIME Automated Message)
The welcome package email should have some sort of promotion or discount for the customer to visit (or revisit) the restaurant.
Example:
Thank you for signing up for (Restaurant’s) eClub and being a valued customer. We look forward to seeing you soon! Present this email to your server to get one free appetizer or dessert next time you’re in. Can’t wait to see you!
3. Quarterly Emails: Schedule an email blast to go out once a quarter to your subscribers. Engage has a number of Pre-Built Templates that you can customize and schedule.
2nd quarter - Free App with Entree Purchase
3rd quarter - 15% OFF Online Ordering
4th quarter – Holiday Special 20% Off Entire Purchase
4. Birthday Special – Free dessert (turn on DIME's pre-built Automated Message that will send 7 days before a subscribers birthday)
Example:
Happy, Happy Birthday! Enjoy a free dessert on us!
5. eClub Anniversary Special - 'Verify information once a year' email to keep the list accurate. (setup DIME Automated Message to send to a subscriber 365 days after they subscribed)
Happy eClub Anniversary! It’s been a year since you signed up. We want to make sure our records are accurate to get you the best promotions. Please confirm your contact information and receive a free appetizer on us.
Need additional help setting up your automated messages, we’ve got your back. Log a support ticket at support.spillover.com
Related Articles
Getting Started with your Engage Internet Marketing System
Training Video 1 : Getting started with Engage Email Marketing : The Default Set & Forget Automated Email Messages (DIME) Topics covered in this Video + links to additional support articles Review of the Default Automated and Intelligent Automated ...
Getting Started with Engage Email Marketing (Video)
Topics covered in this Video : 12 month Marketing Plan Email Templates 52 Week Marketing Plan Email Templates Tailoring Email Templates Creating and scheduling an Email Blast Email Reports to review performance of an email blast
Overview of Engage Email Marketing (Video)
Topics covered in this video: Where to find the Engage Email Blast Manager Review the info shown on main screen of Email Blast Manager - list of email blasts, status & reports How to create a new Email Blast using a blank Template
Accessing the Engage Marketing Calendar
The Engage Marketing Calendar allows you to view your Monthly Marketing plan : current month as well as previous and future months. You can see all your scheduled email blasts, facebook, Instagram and Twitter posts and Events in one location. To ...
Add Social Media Links to your Engage Emails
In this video you will learn how to Set up integration between Engage and your Social Media Channels. Add Social Media Icons to the footer of your email blasts Choose between different color options of social media icons.