2. Our Story Links to about or home
page
3. Check Out Our Online Ordering Links to online orders
4. Buy Gift Cards Links to Online Store gift cards on the website
5. Join our eClub Links to eClub page on the site, works to collect additional profile information such as birthday, anniversary etc
(eClub Messages)
6. Welcome to eClub Sent to new subscribers
7. Birthday Greetings Sent 7 days before a subscriber's birthday, default to
“free dessert” or can just be a happy bday message
8. Happy Anniversary Sent 7 days before a subscriber's anniversary, default to “free dessert” or can just be a happy anniversary message
Automated Intelligent Messages -->
9. Thanks for your first Order Sent to customers
who placed first order: thank you / link to short satisfaction survey
10. Thanks for your second Order Sent to customers after their second order: off 10% discount coupon on next order
11. Defector Promotion, Low Value Last online order was <
$35 and > 45 days ago: 10% off order $15+
12. Defector Promotion, High
Value Last
online order was > $35 and > 45 days ago: 15% off order $15+
Customizing & Branding your
DIME Messages
Conditions
- Default conditions are already set for DIME messages based
on average preference (i.e. “customer has not received an email in 10 days,” or
“customer has not received this email in 180 days,” etc.)
- If you decide to further customize the send conditions for
these emails, there are more than 30 conditions to choose from based on email
frequency, location, buying habits and more

Message Settings
- Default message settings are in place for DIME messages
based on average preference (email name, email subject, start time/day, etc),
all of which can be changed/customized to fit your messaging needs

Email Editor
- A Custom Restaurant Header and Footer is added to every message.
- Images in the DIME message body are 600w x 200h.
These are
easily replaced by similarly sized images (keep in mind that 600 pixels
is recommended width and 200 pixels is the recommended height).
- Button links in the DIME messages are easily updated using
the “Insert/Edit Link” icon
- The Copy and Messaging can be easily edited to suit your
branding needs and Special Offers can be tailored.
