How to create a new Segment
1. From the Spillover admin home screen, go to Segments > All.
2. Click “Create New List.”
3. Fill in a “List Name” and “Description.” Use the Dime Conditions to create your target audience segment.
3. There are 5 Categories of DIME conditions : General Marketing, Spillover Online Ordering, Spillover eCommerce Store, Form Attributes, and Surveys.
4. When selecting a condition option, such as “Customer Registered through web form” , click 'Add Condition'. You can select and add multiple conditions to further target your segment. The conditions you choose will appear on the bottom half of the screen.
5. Save your Email Segment List. The Segment will now be available to select in the Email Campaign Editor.
Difference between AND / OR Conditions
For AND conditions (all of these conditions must be met)
- Apply a DIME Filter
- Apply additional separate DIME filters on new lines
This would result in a list with subscribers who have an active subscription AND have spent more than $50 in the eCommerce Store
For OR conditions (any of these conditions must be met)
- Apply a DIME Filter
- Select additional values for the same DIME Filter in the same filter box
This would result in a list with subscribers who have an active or paused subscription
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